Flowbox acquires Dreaminfluence

Swedish SaaS company Flowbox has acquired Danish Dreaminfluence, pushing Flowbox past 1,000 customers in Europe and bringing its annual recurring revenue (ARR) close to €9 million.

Founded in 2018, Dreaminfluence has built a leading influencer marketing platform used by more than 200 companies, including Estée Lauder, Mondelēz, and DK Company. Its curated network of hand-picked creators, real-time campaign tracking, content management tools, and streamlined payment processing simplify end-to-end collaboration between brands and influencers.

The acquisition aligns with Flowbox’s international growth strategy and follows its merger with the Spanish company Photoslurp three years ago. It further strengthens Flowbox’s position as Europe’s leading UGC platform, expanding its offering to meet the needs of the fast-growing UGC creator market.

Eulogi Bordas, CEO of Flowbox, commented:

This acquisition is a natural step in our mission to transform how brands and creators collaborate to drive e-commerce across Europe. More than 80 per cent of Flowbox’s customers already work with content creators. By integrating Dreaminfluence’s UGC creator network with our platform, we’re building a unique end-to-end solution that empowers brands to seamlessly create, activate, and scale authentic content.

It’s not just about technology – it’s about fostering an ecosystem where brands and communities grow together through storytelling and measurable impact.

Following the acquisition, Flowbox now serves over 1,000 customers, reports close to €9 million in ARR, and employs more than 60 people across offices in Stockholm, Barcelona, Amsterdam, and Copenhagen.

Mads Wedderkopp, CEO of Dreaminfluence, added:

Over the past year, several buyers expressed interest in Dreaminfluence, but Flowbox quickly stood out as the best match. Creators and influencer marketing are central to Flowbox’s vision and growth strategy, and I couldn’t imagine a better home for our team and product. Our cultures share many similarities, and the synergies between our platforms are immense.

Wedderkopp will step into the role of Chief Revenue Officer at Flowbox. In addition to its founders, Dreaminfluence’s largest shareholder is Danish brand incubator Blazar Capital, while Flowbox’s largest shareholders post-acquisition are founder Marcus Carloni and Norwegian growth equity firm Viking Growth.

Eivind Bergsmyr, chairman of the board of Flowbox and partner at Viking Growth, shared:

The acquisition of Dreaminfluence solidifies Flowbox’s ambition to serve our customers with a broader product portfolio in line with our growth strategy. The acquisition increases our size and power to execute. The combined company will be a strong supplier and partner to our customers across Europe and Latin America.

Flowbox is an award-winning SaaS platform that helps brands harness and showcase authentic user-generated content (UGC) across their digital channels, from social media to e-commerce, to drive engagement, social proof, and sales. Trusted by leading brands such as G-STAR, Desigual, Decathlon, and Intersport, Flowbox combines AI-powered automation, enterprise-grade features, flexible integrations, real-time analytics, and multi-platform support.

The acquisition was financed entirely through Flowbox shares.