Volta, a French–Italian startup, has raised €5 million in a round led by RTP Global. Pascal Houillon, former CEO of Cegid and Sage, joined the round alongside existing investors Emblem, Robin Capital, and Founders Future. Coming less than a year after an initial €6 million raise, Volta’s total funding now stands at €11 million.
Over the past 15+ years, B2C commerce has moved to digital platforms that replaced paper catalogues and automated ordering, logistics, and payments, a shift accelerated during the pandemic. By contrast, B2B adoption has lagged: many firms still rely on manual processes (Excel/PDF orders, scattered emails or faxes, fragmented software), reducing efficiency and increasing errors, delays, and blind spots. As AI and automation reshape competitiveness, adoption remains limited, with only 10 per cent of companies, with more than 10 employees, reporting AI use.
Volta aims to close this gap for SMEs and mid-market companies with an AI-powered platform that brings B2C-style simplicity to B2B. The software unifies catalogue, ordering, and customer relationship management in a single tool and integrates with existing ERP, CRM, PIM, and WMS systems.
Built around three pillars, it unifies operations by centralising data and order channels in one stream, automates workflows to remove up to 90 per cent of manual tasks (from order entry to price updates), and amplifies outcomes with data-driven recommendations, opportunity detection, and AI-guided decisions.
Paul Guillemin, CEO and co-founder of Volta, shared:
We're building a new standard for B2B distribution players with Volta. Our AI platform integrates with existing systems (ERP, PIM, etc.), automates up to 90% of manual tasks, and gives sales teams back what really matters: time for their customers and growth for their business.
The new funding will accelerate the commercial launch, advance Volta’s AI platform, and support team growth.
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