Introw raises $3M to redefine partner sales with AI

Ghent-based technology startup Introw has raised $3 million in a round led by Visionaries Club, with continued support from PitchDrive. The company previously raised €1 million from PitchDrive and angel investors, including Pieterjan Bouten (ex-Showpad) and Ewout Meyns (ex-HubSpot).

Buyers increasingly expect personalised experiences, while outreach fatigue and stricter privacy rules are making direct sales less effective. As a result, more companies are adopting partner (indirect) sales models that leverage existing relationships, credibility, and customer access.

Introw provides an AI-enabled partner portal for rapid onboarding, training, and activation. Unlike legacy systems that take months to implement, Introw connects quickly to a company’s CRM, giving partners the data and tools to accelerate deal cycles.

By embedding partner workflows directly in the CRM, it reduces setup time from months to minutes and improves visibility across sales, partner, and operations teams. Real-time sync and performance tracking help organisations identify top partners, optimise engagement, and scale their channel with minimal overhead.

Each day a partner lacks the right information means lost revenue. Where other partner portals take four to six months to launch, we do it in minutes,

says CEO Andreas Geamanu.

Since launching in 2023, Introw’s platform has facilitated tens of thousands of partner interactions and helped clients generate millions in additional pipeline.

Visionaries Club partner Robert Jäckle highlighted that partnerships account for a large share of global B2B revenue, yet many teams still rely on spreadsheets and outdated tools. He said Introw is building a fast, simple, and intelligent partner system that turns partnerships into a meaningful growth driver.

The new funding will be used to scale sales and marketing, particularly in the US, where adoption is accelerating, and to further invest in Introw’s AI-first product strategy.