Resale platform Bought, launched in March 2025, has announced its third acquisition of the year, Robes Rental, to strengthen its position in Europe and explore peer-to-peer renting.
Earlier this year, Bought acquired the Finnish secondhand platform Zadaa as well as the bankruptcy estate of Vähänkäytetty.fi. Bought was the first to launch peer-to-peer local logistics in partnership with Wolt earlier this year.
Check out our earlier interview with Erik Kymäläinen, co-founder and CEO of Bought.
Robes Rental is a Finnish peer-to-peer rental platform focused on luxury fashion. Featured in Vogue and loved by celebrities and politicians alike, Robes’ technology, industry knowledge, and dedicated community allow for Bought to strengthen its position as the up-and-coming circular platform arising from the Nordics.
“Robes and Bought have been aligned in many ways from the start. Both were founded in Helsinki by young and ambitious teams with the goal of changing the way we buy, sell, and own. Both believe that technology plays a key role in enabling this shift in circularity. This collaboration gives us the tools to realise our vision even more efficiently,” says Erik Kymäläinen, co-founder and CEO of Bought.
“Two years ago, we set out to build a new kind of wardrobe experience, one that made luxury fashion accessible and circular. By combining Bought’s automated resale and digital closet technology with Robes’ expertise in rental and circular wardrobes, we can offer a more complete circular fashion experience and create greater impact from one place. This is an exciting new chapter for our community and for the entire circular fashion ecosystem in Europe,” says Anna Sillanpää, co-founder and CEO of Robes Rental.
Moving forward, Robes’ technology will be transferred to Bought to support the development of advanced circular wardrobe capabilities on Bought’s platform. This means that the standalone Robes app will sunset at the end of the year, making way for something even more impactful through Bought.
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