Antwerp-based social-impact startup Maurice & Nora has raised €1 million in funding to accelerate its growth and expand its platform for non-medical in-home assistance. The round includes backing from investors such as Coformaco (led by Conny Vandendriessche), Dries Buytaert, 100IN, Annemie Colruyt & Stef Goossens, Jan Delaere, Lorenz Bogaert, Toon Coppens, Piet Maes, Roeland Delrue, and the Shaping Impact Si3 Fund.
The company connects families and seniors with students to provide flexible, non-medical support for everyday tasks. Seniors can access services such as grocery shopping, companionship, transportation, yard work, and light housekeeping, while families use the platform for after-school care, school holiday support, cooking, transport, and childcare. Matching is handled through a proprietary digital platform that uses AI to connect supply and demand more efficiently.
Since launching one year ago, the company has screened more than 3,000 students across Flanders and Brussels, onboarded over 2,000 families and seniors, and secured more than 10 B2B clients offering the service as an employee benefit.
The platform has evolved into a fully operational system that includes screening, matching, mobile applications, and communication tools. It has also introduced an AI voice agent to support scheduling and customer interactions, helping to simplify service delivery and improve scalability.
Thomas Butstraen, co-founder and CEO, said that over the past year, the company has seen strong demand for dependable and flexible support services for both families and seniors:
Our ambition is to make non-medical assistance as easy and accessible as ordering a meal or a taxi online, but with a genuine human connection at its core. We want to build a company that combines tangible social impact with strong economic growth.
The company operates with a dual approach, serving both private individuals and businesses that offer the service as an employee benefit.
In addition to supporting families and seniors, Maurice & Nora also provides flexible and socially meaningful job opportunities for students, enabling them to contribute financially while making a local impact.
The newly raised capital will be used to drive commercial expansion, including increased investment in sales, marketing, and partnerships, as well as to strengthen the team and further develop the platform’s technology, including AI matching, voice capabilities, and enterprise-level scalability.
Looking ahead, the company plans to expand its team and scale operations, with longer-term ambitions to grow across multiple European markets.
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