AB Tasty, an AB testing platform for marketers, has raised $17 million led by Korelya Capital and Partech Ventures. Xange Private Equity and Omnes Capital also participated in the Series B round.

The French company has built a SaaS platform for brands to test, optimise, and personalise their customer experiences through data insights and AB testing.

“The AB Tasty tool smartly observes and understands customer journeys in real time, suggests alternative versions and identifies a segment of users to target automatically, without the need for human intervention,” commented Remi Aubert, cofounder of AB Tasty.

The new funds will be used to expand on AB Tasty’s global reach, mainly in the US market, said Alix de Sagazan. It previously raised €5 million led by Omnes Capital last year. Its main competitor is the US’ Optimizely.

“We are confident it is the right time to expand our prominence across Europe and focus further efforts on the US market,” she said. “This round of funding brings new relevant investors to help us achieve success internationally.”

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