Adverity raises $120 million from SoftBank Vision Fund 2

Vienna-born marketing analytics platform Adverity has landed a $120 million Series D round led by SoftBank Vision Fund 2, with participation from an existing investor Sapphire Ventures (who led its previous $30 million round). This cash injection brings the company’s total funding to more than $165 million.

Adverity, which also has offices in London and New York, bills itself as an analytics platform that can bring together data points from different sources and provide useful actionable insights for marketing, sales, and e-commerce teams. The company boasts “a 120% client uplift in the last 12 months,” including household names like IKEA, Red Bull, Unilever, MediaCom, and Vodafone.

The company plans to use part of the latest funding round to evolve its newest feature, ROI Advisor, which allows to track performance of marketing campaigns without the need for third-party cookies.

In the photo: Adverity co-founders Martin Brunthaler (left) and Alexander Igelsböck