The French online retailer Alltricks has raised €2 million from Partech, Fifadev, Halley Participations, Financiere De La Gommerie, Atafoto and business angels.

Alltricks is an e-commerce startup founded in 2008 by Gary Anssens. Initially, it specialized in bicycle equipment and accessories, and has since expanded into running gear.

The online retailer already has a presence in 70 countries, including Germany, Spain, Italy and Belgium. Alltricks says it will use the funding to accelerate its international development and recruit local talent. This expansion will be led in part by new Chief Marketing & Business Officer Nicolas Burger, who comes from Billabong Europe.

Alltricks, which now employs 100 people, sells more than 500 brands and more than 150,000 products out of its 7,000 m² facility.

Read more: Maddyness (French)

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