Amsterdam-based Crisp secures €30 million in (ultra) fresh funding

Dutch online supermarket Crisp has recently closed a €30 million funding round led by Target Global.

The series B round also included Keen Venture Partners, founders of Adyen and Just Eat, and Thomas Plantenga, Vinted CEO. To date, Crisp has raised a total of EUR 46 million since launching in 2018.

One of the fastest growing, online only supermarkets in Europe, Crisp is committed to bringing fresh and transparently sourced products to consumers. And while no one’s enjoying the current state of global affairs, “how fresh?” and “where from?” have become two big questions on customer’s minds; which places Crisp in an almost perfect market position.

And speaking of markets, the European grocery market is expected to reach almost €2.3 trillion by 2022, with a vast majority of retailers rapidly moving or converting to the online ordering space.

Since its inception in 2018 Crisp has become the fastest growing online supermarket in the Netherlands, with sales figures up 7x. Recently voted one of the “Coolest Dutch Brands,” Crisp has already established a loyal fan base, with 85% of sales last year coming from repeat customers.

"Our dreams are big when it comes to developing smart and sustainable technology, and we are backed up by a growing and incredibly dynamic team. The fact that we are once again meeting investors who share our belief and goals strengthens our mission," Tom Peeters, CEO and co-founder of Crisp.