German location marketing company Uberall has acquired an Amsterdam-based location data management startup Navads for an undisclosed amount. Uberall also announced extending its Series B funding round announced in February by $25 million, bringing the total amount to $50 million. The new capital was led by HPE Growth Capital, with participation from Uberall’s existing investors, Project A and United Internet.

Uberall’s Location Marketing Cloud platform allows the company’s clients to manage interactions with potential customers who search for businesses based on location, e.g. “near me” search in Google Maps.

Navads, in its turn, is doing a similar thing by optimising its clients’ listings throughout the entire local search ecosystem, specialising in mobile navigation, autonomous vehicles, and voice search.

After the acquisition Uberall becomes one of the largest platforms of its kind on the market, supporting nearly 700,000 locations for over 1,500 customers globally. Its clients would include international corporations like Shell, BP, and McDonald’s.

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