Berlin/Stuttgart-based transformation management firm Field 33 secures 7 figure investment in seed round

Berlin/Stuttgart-based complexity and transformation management company Field 33 has raised a seven-figure amount in a seed round led by Atlantic Labs. The raise also saw participation from Angel Investor Marcus Ruebsam, former strategy head at SAP. The exact amount of the raise remains undisclosed.

Founded in 2019 by Sebastian Wohlrapp, Field 33 helps large companies connect and manage the increasingly complex interactions of internal strategic goals and external influencing factors.

In opposition to existing methodologies, those that combine specific consulting methods and broad data science, Field 33 uses predefined profiles that are selectively populated and connected with data points. With this mechanism, Field 33 is aiming to deliver to customers a data foundation that is continually iterated into an increasingly complete and accurate digital twin of the organisation.

A prime example would be how digital products can affect an organisations business goals and then locates the right organising principle for a business unit, all without extensive and time-consuming research, i.e. at the push of a button.

“The investment will allow us to transfer the methodology and ontologies we have developed over the past year into a platform and offer it to large organizations as a SaaS solution,” says Wohlrapp. “The complexity of the digital economy is pushing people and organizations to their cognitive and economic limits. We need methods and technologies that enable a real leap in productivity also for established companies, and this is precisely where we come in with Field 33. Atlantic Labs and Marcus Ruebsam, with their B2B experience, are very valuable partners for us in this.”

Share this:
Share on linkedin
Share on facebook
Share on twitter

Get exclusive access to news, data and actionable insights on the European Tech innovation ecosystem(s)

By subscribing to, you gain instant access to curated European technology news, market intelligence and interviews with leading startup founders, investors and more. Sign up now in under a minute to deepen your knowledge on the European Tech innovation ecosystems on a daily basis.