BookingBug, a London-based appointments booking platform, has raised $13.4 million in a Series C round from PeakSpan Capital and Downing Ventures.

The platform allows businesses, like retailers and financial institutions, and public-sector agencies to manage their appointments with customers and partners and view data generated from that. The funds will be invested in further business growth with a focus on North America.

“We have scaled this business at a time when retailers, banks and governments need new ways to impress their customers,” commented CEO Glenn Shoosmith, adding that these businesses still utilise in-person appointments a great deal.

“While many have written off brick-and-mortar closings as an inevitable development, our customers have realized that consumers still want to spend time in-store, they just need added value services as part of the experience.”

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