Dixa, a Danish customer service platform, has raised $36 million in Series B funding, led by Notion Capital, with support from existing investors Project A and SEED Capital.

Founded in Copenhagen in 2015, Dixa wants to help brands connect with customers and agents in a conversational way. In fact, the SaaS software is dubbed the “customer friendship” platform.

“The majority of software created within the customer service space typically specializes in one or two channels, but fails to deliver a holistic and data-driven customer and agent experience,” says Mads Fosselius, CEO and co-founder.

“Dixa is different as it’s a unified and channel-neutral platform optimized for customer conversations across any channel,” he added.

The Danish platform primarily serves customer-facing teams and digital growth brands, such as Rapha, DriveNow, and Too Good To Go. Since its global launch two years ago, Dixa has seen a 1,800 percent increase in monthly revenue, growing from 12 to 120 employees across five offices in Copenhagen, London, Berlin, Kyiv, and Lviv.

Such growth attracted a $14 million Series A round just last year. The company decided to step up for a Series B so soon because of high demand in the US and from one investor in particular: the London-based B2B SaaS VC, Notion.

“Customer service is one of the largest software categories out there,” said Jos White, General Partner at Notion. “And yet the market is still operating in transactional silos and not reflecting the world we live in. We think Dixa has what it takes to upend the industry with a platform that works across any channel and brings real-time intelligence to every conversation. We couldn’t be more excited to be investing in the company.”

Dixa will use the fresh capital to accelerate its product development and invest in its product and engineering teams. A focus of 2020 will be doubling down on the go-to-market strategy in Europe and the US.

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