Felix Capital, the London-based VC focused on tech that assists creativity, community and lifestyle, has raised $300 million for its third fund. The firm also announced three senior appointments to its management and advisory board.

Felix sees itself as a top-tier investment firm for the “creative class,” which resides at “the intersection of technology and creativity, in large markets such as digital commerce, digital media and connected life.” The firm started in 2015 with an eye on modernising the customer journey to match how digital brands and technology reshape culture, lifestyle, and consumer behavior.

Frederic Court, founder and managing partner, said: “When we launched, we had a vision that the rapid transformation of consumers’ behaviour offered a large opportunity and needed focus. Five years later, we have built a portfolio in line with our thematic investment strategy, with a focus on emerging and culturally relevant consumer brands, as well as related B2B technologies that support them. We are proud of the community of founders who have trusted us as partners in their journey so far, as we curated a portfolio of consumer brands (e.g. Anine Bing, goop, Highsnobiety, Mejuri, or Peloton), platforms (e.g. Deliveroo, Farfetch, Moonbug or TravelPerk) and related B2B enabling technologies (e.g. Mirakl, Perfectstay, Unmind or Yoobic).”

Currently Felix has 32 portfolio companies in eight countries, with IPOs from Fartech and Peloton. This new fundraising doubles Felix’s total asset under management to over $600 million and gives the firm more flexibility to invest, mainly at early stages and selectively at growth stages, both in Europe and the US.

Antoine Nussenbaum, partner at Felix, added: “This new fundraising enlarges and strengthens our investor base while doubling our size. We will continue to offer differentiated capital, with an ability to back founders driven by passion, authenticity and ambition of having a large and positive impact on the world. The creative class is an inspiring community that can create unique propositions impacting culture and connecting people and we aspire to be a preferred partner to provide guidance and capital through their journey.”

The fund announcement comes with a few senior appointments, as well: Andrew Robb (ex-COO of Farfetch) and Thijn Lamers (co-founder of Adyen) join as advisors and David Oglesby as CFO.

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