Tel Aviv, Israel-based Lightico today announced a $14.5 million investment by Mangrove Capital Partners (the VC firm that previously backed the likes of Skype, WalkMe and Wix), Crescendo Venture Partners, lool ventures and Spinach Angels.

With the new investment, the company hopes to scale its software business, which enables organisations to collect eforms, eSignatures, documents, photos, payments and whatnot straight from their customers’ mobile devices.

The company says it already services millions of consumers through more than 250 financial institutions, telcos and insurance companies. It also said it significantly grew headcount and revenue recently, but didn’t provide any solid numbers for either.

“Today’s consumers have been trained by companies like Amazon, Uber, Apple and Netflix to expect instant experiences anywhere, especially on their mobile phones. Lightico helps regulated businesses accelerate and simplify complex processes in the critical last mile of the customer journey, where customers transact,” said Zviki Ben-Ishay, co-founder and CEO of the startup.

“Our technology empowers businesses to deliver the instant digital experiences consumers demand by eliminating the ping-pong of paperwork, endless emails and redundant phone calls that plague sales and service processes. With this investment, we are excited to accelerate our global expansion and continue investing in product innovation,” he added.

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