UK-based Kite.ly, an ecommerce platform, has been acquired by Canon Europe for an undisclosed amount.

Kite.ly creates APIs and SDKs for business to employ personalised print solutions in their mobile apps.

The acquisition is Canon’s latest moving in expanding its digital services, commented Alberto Spinelli, senior director of digital services at Canon Europe.

“There is a fast-growing trend of consumers who want to shop for customised products and do it in an easy way from their mobile devices,” said Spinelli. “The combination of Canon’s high quality printing technologies and Kite.ly’s easy-to-use solutions will create an unrivalled portfolio of print products, accessible to customers everywhere through existing and new imaging apps.”

“Today is a huge day for the Kite.ly team, reflecting the success of our relentless ambition to deliver a mobile personalised print solution, globally,” said Kite.ly CEO Charlie Carpenter.

“Kite.ly hosts hundreds of app clients around the world and together with Canon we will be able to enhance their service, to help them generate new revenue and engage with their users in a much more meaningful way,” he said.

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