London-based men’s health platform Manual raises $30 million in series A

London-based Manual has closed a series A round totalling $30 million.

Existing investors Felix Capital and Cherry Ventures took part, as well as new additions Sonoma Brands and Waldencast.

According to a National Pharmacy Association study nine in ten men would rather endure an illness or health problem rather than visit a doctor. Manual is on a mission to change this staggering statistic. The platform offers access to advice, free medical support, diagnostic tools, blood tests, and a range of treatments.

With a team of 30 members, over the past 12 months, Manual has quadrupled its revenue and expanded beyond UK borders, now operating in Brazil as well.

“We’ve been encouraged to see men of all ages increasingly turning to Manual to solve multiple health problems, with almost half of our customers seeking help for more than one issue,” comments Manual founder and CEO George Pallis.

“There is still much work to be done to remove the taboo when it comes to men looking after their wellbeing and talking openly about health concerns. But we’re starting to see a shift happen amongst consumers. Men of all ages are coming to Manual for help, showing the importance of an authentic brand, built on passion and community. Manual is challenging modern masculinity and we’re excited to continue to support them as they address this issue globally,” adds co-founder and partner at Felix Capital Antoine Nussenbaum.