MY.GAMES, a subsidiary of Mail.Ru and one of Eastern Europe’s leading online entertainment brands, has announced its acquisition of Minsk, Belarus-based studio SWAG MASHA, which is behind popular mobile title Love Sick: Interactive Stories.
With more than three million registered players around the world, the game was SWAG MASHA’s first ever released (last January). MY.GAMES had significantly helped the small studio scale up to get there, working with them since July 2018.
“We’re really pleased to have SWAG MASHA join the MY.GAMES family,” said Ilya Karpinsky, Director of MY.GAMES Investment Division. “It’s the latest step in our long-term strategy to grow and support innovative new developers around the world. SWAG MASHA is a great example of our hands-off approach to investment, helping a team with an idea and passion through the first stages of a project. Offering our expertise and resources, with the studio leading development, can create fantastic games and a great working relationship between developer and publisher.”