PSG’s partnership spree continues, Paris-based marketing management platform Artur’in secures €42 Million

Paris-based automated digital marketing solutions provider Artur’in has secured €42 Million via PSG. As we’ve seen with a number of their recent investments, PSG will “partner with Artur’In to accelerate its growth, support the ongoing development of Artur’In’s digital solutions and drive the company’s expansion into new sectors and geographies, both organically and via M&A.” According to a press release, no staffing changes are planned and early-stage investor Ventech will also retain its existing stake

Founded in 2016 by Melissa Serfaty, Philippe Jochem, Pierre-Emmanuel Servant, and Rodolphe Gougaud, according to their website, Artur’in “helps real-estate professionals deploy an advanced digital marketing solution,” and yet according to a press release, the company offers “automated digital marketing solutions ... for local businesses”. PSG isn’t wasting any time with that growth strategy, as they point to “new geographies and sectors, including HR and food and beverage”. 

Artur’in has a headcount of over 140 team members in France, the US, and Ukraine, and counts over 3,000 customers in the real estate, automotive, insurance, and accounting sectors. Although all of their marketing points to real estate.

“In our view, Artur’In’s technology offers a one-stop-shop to help SMEs develop their digital marketing function, which is crucial to customer acquisition and growth. Furthermore, we believe the Covid-19 pandemic has highlighted the importance of communicating with customers via digital channels, particularly for local businesses,” concludes PSG Europe’s Dany Rammal.