Amsterdam-based travel content platform Triposo has been acquired by Milan’s Musement. No terms were disclosed.

Musement is a platform for booking activities during travel and holidays and Triposo aggregates online content to generate travel guides for users. The combined company will serve 12 million travellers using its services.

Musement CEO Alessandro Petazzi said the acquisition is a “major milestone” for the company, which will be integrating Triposo’s technology over the coming months to offer “hyper-personalized travel content” to users.

“Our vision is to build the best in-destination activities discovery and booking platform. Triposo’s machine learning technology, which serves hyper-personalized content to users, combined with Musement’s discovery and booking technology service for travel, are a natural fit,” said Petazzi.

The tours and activities market is worth $135 billion globally, according to a statement, and has seen a lot of consolidation over the last few years.

Triposo’s team will continue to operate out of Amsterdam. Its CEO Nishank Gopalkrishnan will join Musement as its head of strategic B2B partnerships.

“We are very excited to join the Musement team and to join forces with Musement, powering one of the world´s largest and fastest growing platforms for in-destination experiences with Triposo’s award-winning machine learning technology,” added Gopalkrishnan. “Together, I am confident that we can offer our users the best content, and provide our partners with monetization opportunities at scale.”

Triposo has more than $8 million in VC funding; one of its lead investors InterWest will be joining Musement as a shareholder. Musement, which has offices in Milan, Barcelona, New York, and Dubai, has raised $18 million in funding from investors including 360 Capital Partners and P101.

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