Warsaw’s Vue Storefront rakes in $17.4 million, aims to become de facto front end for headless commerce

Polish startup Vue Storefront has raised $17.4 million in a Series A round. The funding is expected to be used to further scale up and expand deeper into the SMB sector. To date, the company has garnered $18.9 million.

The service has caught the attention of developers on GitHub, positioned as the most popular e-commerce frontend framework and has partnerships with vendors that include commercetools, SAP, Salesforce, and BigCommerce and agencies including EPAM, Valtech, and E2X.

With the topic of headless commerce gaining more and more mentions over the past year, Vue Storefront now joins the list and offers businesses the power and flexibility that comes with the selling approach.

And as the name implies, i.e. storefront, the startup is angling to become the one and only go-to source for the frontend magic. An easier way to think of this is that Vue Storefront acts as the glue that marries the technical workings of an e-commerce platform with any range of 3rd party services, Storyblok, Contentful, Contentstack Amplience, and Bloomreach, for example.

At present, the company has integrations with Magneto and BigCommerce, and is hard at work making the connections to a number of other significant backend players.

Vue Storefront CEO Patrick Friday comments, “We are a dev's tool, but we want Vue Storefront to resonate also with the business needs as dividing these two worlds is not an option in this omnichannel and customer-driven model.”

Vue Storefront’s Series A round was led by Creandum, with Earlybird Digital East, Paua Ventures, and Movens Capital all participating. Angel investors include Evan You, Vue.js creator; Mathias Christensen & Christian Bach, Netlify founders; Paul St John, ex VP of Sales at Github and Heini Zachariassen, Vivino founder.

Earlybird’s Istanbul-based Mehmet Atici adds, “Booming e-commerce and increased customer expectations force merchants to continuously improve their software stacks to offer better experiences. Coupled with the proliferation of cloud-based and API-first paradigm in software development, this makes way for a rapid shift towards a headless architecture in commerce software. This trend has already been apparent in the market with a wave of well-funded companies focusing on backend modules rapidly gaining market share.”