British e-commerce technology firm Amplience secures $8 million in funding

Amplience, a London-based e-commerce technology provider, has raised $8 million in fresh funding from Silicon Valley Bank and Columbia Lake Partners.

It marks the second time the company's raised funding this year - in March 2015 Amplience secured $10.5 million in a round led by Octopus Ventures.

The funding comes as Amplience sees its flagship 'Big Content Platform' get increasingly adopted by North American retailers. The company has recently signed up clients such as Panasonic, Marc Jacobs, John Varvatos and Saks Fifth Avenue.

James Brooke, the founder and CEO of Amplience, says: "This round of funding, coupled with significant additions to our senior team and our technology roadmap for 2016 positions us for another year of stellar growth.”