Dublin-based travel tech startup Boxever has raised $12 million in a Series B funding round led by previous investors Polaris Partners and Frontline Ventures along with Silicon Valley Bank.

The startup, which provides data science and customer intelligence services for the travel industry and whose clients include Emirates and Aer Lingus, said it will create 100 new jobs at its Dublin office. The roles will be mainly data scientists and software engineers.

Boxever’s Customer Intelligence Cloud is used by several major airlines and travel firms to analyse customer data and marketing efforts through predictive analytics and machine learning.

There is a strong demand from airlines and travel companies for Boxever’s solutions, said CEO and co-founder Dave O’Flanagan. The startup added in its announcement that it has experienced a 463% growth in compound revenue as well as bringing in more high profile customers.

“Today’s travelers crave personalized, highly-relevant experiences, from the minute they start searching for a trip to after they reach their destination,” said O’Flanagan. “The market potential to help the travel industry make this experience a reality is substantial, and our investors are enabling us to lead the way.”

“In the online and omni-channel world of travel today, airlines and travel companies need a CRM that can deliver a profitable, personalized experience to customers and passengers alike. A true customer intelligence platform is required, not cobbled together disparate point solutions,” added Noel Ruane, lead investor at Polaris Partners. “Boxever is fast being recognized and embraced by the travel industry as the world's leading customer cloud intelligence platform of choice.”

The Series B round brings the total investment in Boxever to $22 million. It previously secured $6 million in 2014 from Polaris Partners and Frontline Ventures following funding from angel investors and Ireland’s NDRC. The startup was founded in 2011.

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