Irish media content analytics firm NewsWhip has raised $6.4 million in a Series A round from Tribal Ventures, The Associated Press, clients of Cantor Fitzgerald, and Asahi Shimbun.

Other investors Enterprise Ireland, Matter VC, Social Starts, and AIB Seed Capital Fund also participated in the round.

The new funds will be invested into the platform, which is used by newsrooms and PR and marketing companies to identify and act on trends.

It plans to hire in its Dublin and New York offices in the areas of product, machine learning, commercial strategy, marketing and sales. Japanese publisher Asahi Shimbun, which participated in the round, said it will be using the company's analytics to further develop its place in the Japanese market.

“Across the media ecosystem, NewsWhip is replacing hunches and guesswork with hard data and predictions,” said CEO Paul Quigley. “Each minute, we’re matching content and stories with the people who need to know about them. Our long tail data helps shape editorial strategy at the most important media outlets and brands.”

Tribal Ventures founder Conor Stanley is joining the board of NewsWhip. Jim Kennedy of The Associated Press and a representative of Cantor Fitzgerald are joining as observers.

“The Associated Press uses NewsWhip tools every day, and that tool set keeps expanding. We’re excited to be a part of that growth,” added Kennedy, SVP for strategy and enterprise development at the AP. “From trend-spotting to historical analytics, NewsWhip is providing an essential view of the social news ecosystem.”

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