Spanish AI personal assistant app Sherpa has raised $6.5 million in a Series A funding round from Alma Mundi Innvierte Fund FCRE and a number of private investors.

The Bilbao-based startup creates an app billed as a Predictive Personal Assistant that searches for and presents content that it has learned the user likes. The company claims that it intends to take Google and Apple head on in the space for intelligent PA apps.

It recently signed a deal with Samsung that will see its app included as standard on the tech giant’s latest devices. The new funds from this Series A round will be used by Sherpa to bolster its distribution, it said. The app has seen “doubled-digit” growth every year since launching in 2012.

“We have undergone organic growth of 400% in the last year without any kind of marketing actions. This shows that our new product has caught on and our users like it. That is why we think the time has come to take a step forward and be ambitious,” said Sherpa CEO Xabi Uribe-Etxebarria.

“We have therefore set ourselves the goal of registering 1000% growth in a year. To do this, we will implement our marketing plan and work with industry leaders.”

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