Most advertisements are irritating, but there’s something about mobile ads that make them particularly maddening.
“What we’re not doing (and don’t want to do): editorial content, mobile sites, direct marketing offers/offline coupons/branding. We’re focusing on what represents 90% of the spend of mobile marketing today in the app-to-app transactional market,” the company stated.
Sashimis fit with various feeds of content, including video, social networks and photo apps. The format is currently available on iOS. Appsfire said that availability on Android and HTML5 will be launching “in the coming weeks”.
There’s a reason why mobile ad startups continue to pop up… Not only does this space have plenty of room to improve, the mobile advertising market is also growing steadily.
According to a Gartner report released earlier this year, global mobile ad spending is expected to reach $18 billion this year and forecast to be worth $41.9 billion by 2017. While the North American market has the strongest focus and investment in mobile advertising, Western Europe is at a slightly slower scale but is expected to remain similar to North America’s during the forecast period (until 2017).
Additionally, a recently published Eurapp report focusing on the European app economy estimated that, in 2013, EU spending (including user spending and advertising) totalled 6.1 billion euros (about $8.3 billion), constituting 30% of the global total. By 2018, this number is expected to climb to 18.7 billion euros (about $25.3 billion).