Everything you always wanted to know about Rocket Internet, courtesy of its biggest investor

Rocket Internet calls itself the world's largest Internet incubator, with companies like Zalando and others growing fast under its wings. But how big is Rocket, really? Investor Kinnevik spills the beans ...
Everything you always wanted to know about Rocket Internet, courtesy of its biggest investor

Founded by the infamous German Samwer brothers, Rocket Internet bills itself as 'the world's largest Internet incubator', having kickstarted e-commerce and fintech ventures all over the world.

But exactly how big is it?

Swedish investment company Kinnevik, Rocket Internet's principal investor, is being very helpful in answering that question today, hosting a series of capital markets presentations of Rocket and a bunch of its portfolio companies (such as Zalando).

Here's the run-down of Rocket Internet (summarised and emphasis added by tech.eu - also see the full slide deck below):

- The incubator is keen on doubling down on the world's fastest-growing markets: Kinnevik says Rocket's footprint covers over 1 billion Internet users and 3 billion mobile users across five regions (Europe, Russia, Asia-Pacific excluding Japan and China, Latin America and Middle East & Africa).

www.kinnevik.se Global Kinnevik Rocket CMD 2014 Rocket Internet_Kinnevik Rocket CMD 2014.pdf (1)

www.kinnevik.se Global Kinnevik Rocket CMD 2014 Rocket Internet_Kinnevik Rocket CMD 2014.pdf (3)

www.kinnevik.se Global Kinnevik Rocket CMD 2014 Rocket Internet_Kinnevik Rocket CMD 2014.pdf (4)

- Rocket Internet says its mission is to build and scale market-leading online companies focused on e-commerce, marketplace and financial technology sectors.

www.kinnevik.se Global Kinnevik Rocket CMD 2014 Rocket Internet_Kinnevik Rocket CMD 2014.pdf (2)

- Rocket Internet has established more than 60 ventures since 2009 and its businesses are currently live in more than 100 countries.

www.kinnevik.se Global Kinnevik Rocket CMD 2014 Rocket Internet_Kinnevik Rocket CMD 2014.pdf

- Rocket Internet ventures have counted 4.7 billion visits to their sites globally since 2011.

www.kinnevik.se Global Kinnevik Rocket CMD 2014 Rocket Internet_Kinnevik Rocket CMD 2014.pdf (9)

- To date, Rocket Internet and its ventures have received over 2 billion euros in external funding, from investors like Kinnevik but also Tesco, J.P Morgen, Tengelmann Ventures, DST, NEA and many more.

- Rocket Internet says it has more than 15,000 people 'on the ground'.

www.kinnevik.se Global Kinnevik Rocket CMD 2014 Rocket Internet_Kinnevik Rocket CMD 2014.pdf (5)

- More than 337.000.000 keywords are covered globally by Rocket's search engine advertising, and its ventures have more than 44 million fans on Facebook combined.

www.kinnevik.se Global Kinnevik Rocket CMD 2014 Rocket Internet_Kinnevik Rocket CMD 2014.pdf (8)

www.kinnevik.se Global Kinnevik Rocket CMD 2014 Rocket Internet_Kinnevik Rocket CMD 2014.pdf (6)

www.kinnevik.se Global Kinnevik Rocket CMD 2014 Rocket Internet_Kinnevik Rocket CMD 2014.pdf (7)

For more graphs and insights on how Rocket scales its companies, see the full presentation:

Featured image credit: sa2324 / Shutterstock

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