The CEO of Bestseller acquires Miinto, another Danish online fashion retailer

Anders Holch Povlsen, the sole owner of Danish online retailer Bestseller, has invested a double-digit million-euro sum in Miinto Group, a Danish platform that hosts 20,000 brands on one online platform.

Miinto home page

Miinto, a Danish online fashion retailer, has been acquired by Anders Holch Povlsen, the sole owner of competing Bestseller for a "double-digit million-euro sum." Both companies are based in Denmark. Miinto sells across Scandinavia, while Bestseller is also present across much of Europe.

The acquisition will bring new capital into the company which will be used for creating more awareness and improving the platform.

Read more: E-commerce News


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