Social media analytics startup Social Karma acquired by Synthesio

Brussels-based social media analytics startup Social Karma has been acquired by fellow social media intelligence company Synthesio. No terms for the deal were disclosed.

Social Karma develops social media measuring platforms for marketers on a SaaS model. “We are trying to transform the data from social networks into value,” said Thierry Soubestre, CEO of Social Karma, which raised €1 million last year.

Social Karma’s team of 11 will be integrated into Synthesio but will remain based in Brussels as a subsidiary of Synthesio, which is based in Paris and New York.

“The next step will be to progressively merge the two solutions. Synthesio already has a listening platform and we will complement this listening platform with the more analytic side provided by Social Karma” Soubestre told tech.eu.

The Belgian startup has 70 customers, mainly in Europe but also the US. Synthesio, through its New York office, is active in the US market, which will provide Social Karma opportunity to expand further outside of Europe.

This is Synthesio’s second acquisition this year. In January, it bought Bunkr, a solution for designing presentations. This is part of the French company’s acquisition strategy for the next two years to build and develop a wide suite of social insight and analytic products, said Loïc Moisand CEO of Synthesio, which has raised more than $30 million.