Cloudreach acquires US professional services firm Emerging Technology Advisors

UK cloud company Cloudreach has acquired US-based professional services firm Emerging Technology Advisors (ETA) for an undisclosed amount.

The news comes less than a week after Cloudreach’s acquisition of Cloudamize, another US company. Cloudreach’s latest acquisition of ETA fits into its strategy to be a leader in software-enabled cloud services. Virginia-based ETA’s digital transformation services will aid Cloudreach’s enterprise cloud adoption, migration, and optimization.

“Core to our vision to be the category leader for software-enabled cloud services is the ability to enable our customers to modernize applications and innovate using hyperscale cloud,” said Pontus Noren, CEO of Cloudreach. “ETA moves us towards completing that vision. We are very excited to extend the Cloudreach family with such a talented organisation.”

Post-deal Cloudreach will continue to expand ETA’s existing programs and conferences.

“This merger will combine leadership in enterprise cloud adoption, with our expertise in digital transformation and corporate innovation,” added Glynn LoPresti, cofounder of ETA.

Cloudreach, based in London, was acquired by Blackstone, which backed this latest deal, in February of this year.

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