UK-based Tailored.to, an online shopping platform, has raised $900,000 in a seed funding round. The investment comes from Amadeus Capital and Ascension Ventures, and several angel investors also participated in the round.
The platform helps customers find the right products for them by asking a series of questions regarding how they want to use the product, the style or design they are looking for, and their price range. It then searches the web to find the best product matches.
“We are delighted to close this investment, which will allow us to deliver on our mission to eradicate boring product search and power 100% personalised, GDPR compliant, marketing for brands," co-founder Martin Bailie told UKTN.
“We’re taking our personalised shopping assistant to many more publishers over the coming months and the engagement data we’re getting significantly exceeds our forecasts," he added. "It proves the business can scale internationally.”
Read more: UKTN