The new funds will be used for a hiring spree, adding 100 new people to its offices in Paris, Seattle, and Noida, India as well as accelerate the company’s product roadmap. It currently has 50,000 users and targets its SaaS products at the small business market for carrying out marketing campaigns.
“We understand that today’s small business marketer needs an easy-to-use solution to power their digital campaigns,” said Armand Thiberge, CEO of SendinBlue. “Incorporating new, innovative marketing channels into SendinBlue’s user-friendly interface will empower SMBs to efficiently implement advanced marketing campaigns previously reserved for enterprise teams.”
According to the company, it has reached profitability, having previously raised $1 million in funding.
“Small businesses need increasingly sophisticated solutions without the price tag or the learning curve of enterprise tools, and SendinBlue’s digital marketing suite fills that void in the marketplace,” added said Mark Menell, general partner at Partech Ventures. “The company’s ability to democratize advanced digital marketing for SMBs through an easy-to-use SaaS platform is a strategic addition to the Partech portfolio.”
The round comes from Partech’s €400 million growth, which was launched in 2015 to aid companies at the growth stage from either side of the Atlantic.