UK photobook startup Popsa raises £3 million in fresh funding

Popsa, a photobook app, has raised £3 million from Pembroke Venture Capital Trust, 500 Startups, and BBH cofounder and advertising executive Sir John Hegarty, formerly of Saatchi & Saatchi.

Popsa is a consumer app for designing photobooks on your smartphone. The London-based startup develops artificial intelligence features to automate this designing. The new funds will be invested in further development of its AI tech and preparing for international expansion.

“This is a multi-billion dollar industry that has been built on a legacy of clunky and frustrating tools that force people to use Photoshop-style software with thousands of options,” said CEO Liam Houghton. “The coming wave of automation is going to utterly transform many industries and we aim to lead that transformation in our sector.”

He added that the startup is seeing regular usage on a weekly basis whereas competitors typically only see sporadic use for Christmas and weddings.

“We invested in Popsa because they are simplifying a complex task with huge consumer potential, becoming one of the first movers in this market to embrace true automation,” commented Andrew Wolfson managing director at Pembroke Venture Capital Trust. “More importantly, we are convinced that Liam and the team will inject fresh ideas and methods into an industry ripe for innovation.”

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