Swedish marketing data startup Funnel raises $8 million from Oxx

Swedish marketing data startup Funnel raises $8 million from Oxx

Stockholm-based automated marketing data collection and transformation startup Funnel has landed an $8 million funding round led by Oxx, with participation from Balderton, Industrifonden, and Zobito. The company plans to use the money to expand internationally with particular attention to the US market where it's had an office since 2016.

Funnel's data solution is used by companies working in e-commerce, B2B software, mobile, and gaming, as well as consumer brands and media agencies. Its main idea is to provide customers with an ability to automatically perform data tasks that would normally require a developer or data analyst.

The platform integrates with more than 400 advertising and marketing data sources and employs data mapping tools to feed all the information into data warehousing, business intelligence, or visualisation software products used by the customer.

In the photo, left to right:  Fredrik Skantze, CEO and co-founder at Funnel; Per Made, chief commercial officer and co-founder at Funnel; Mikael Johnsson, chairman of the board at Funnel and co-founder and general partner at Oxx)

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