Adverity, a Vienna-based marketing analysis platform, has raised $30 million in a Series C round led by existing investor Sapphire Ventures, a Silicon Valley venture capital firm. Other existing investors participated, too: aws Gründerfonds, Felix Capital, SAP.iO and Mangrove Capital.
The Austrian startup has built a cloud-based marketing analysis platform that incorporates data from new and traditional channels, such as social media platforms, print marketing, television and radio advertising. Customers include global brands such as Red Bull, T-Mobile, UBS and Ikea. Founded in 2015, the martech company has announced funding every April for three years in a row. Last year it was an €11 million Series B, and in 2018 the company raised €3.2 million from Mangrove Capital and other European VCs. Now with offices in New York and London, the Viennese company claims a 100 percent growth rate in the past twelve months. The latest financing will go toward international expansion and further product development. CEO and co-founder Alexander Igelsböck said, “It is imperative that we invest in developing new solutions, improve access and quality, and address the challenges of data complexity.”
Photo: Adverity founders Martin Brunthaler and Alexander Igelsböck