Berlin startup Homeday, which offers digital brokerage solutions, has secured €40 million in funding from publishing giant Axel Springer and online estate agent Purplebricks. Since it was founded in 2015, Homeday has raised more than €60 million - previous investors include Project A and Paua Ventures, and has brokered real estate valued at around €3 billion to date.
Digital (and personalised) brokerage solutions are certainly in vogue around the world, enabling Homeday to increase its orders in 2019 by 515% (PDF) compared to the previous year.
The startup currently employs almost 200 employees and 180 independent brokers to help real estate sellers and buyers in Germany with the entire brokerage process, from the intention to sell to the conclusion of the contract. Part of the fresh cash will be used to expand its network to 250 brokers by the end of this year.