Dutch startup Roamler raises €20 million to expand on-demand workforce platform

Dutch startup Roamler raises €20 million to expand on-demand workforce platform

Roamler, an Amsterdam-based on-demand workforce platform, has raised €20 million from Endeit Capital, SmartFin and Achmea Innovation Fund.

Founded nearly ten years ago, the Dutch startup built a network of mobile users who earn money through field marketing in retail stores. For clients such as Unilever, P&G and Red Bull, the tasks range from setting up in-shop promotions to mystery shopping and gathering data on the availability and visibility of products in stores.

In recent years, the company ventured into industrial and infrastructure services, opening its platform to independent professionals who perform installations, maintenance and repair for clients such as Eneco, Ring and ANWB. With the retail arm already active in ten European countries, the fresh funding will help expand the new installation service internationally, first to the UK and Germany.

Commenting on the investment, CEO Jeroen ten Haave said: “Thanks to this new round of investments, we are confident we can further develop our range of services, combining our highly skilled community of on-demand workers with a completely data-driven approach.”

Since 2018 the startup also serves the Dutch healthcare sector with Roamler Care, which places professional caregivers in needed roles. According to a press release, the funding will also help "optimize its operations in the Netherlands.:

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