Marlin Equity Partners has made an undisclosed 'growth investment' in software scale-up Lengow, which has built an e-commerce automation SaaS platform, giving the investment giant majority control in the French company.
Lengow basically helps online retailers optimise their e-commerce strategy, allowing them to centralise, automate and optimise sales performance across a variety of channels. The company primarily services European brands and retailers across multiple industries, including fashion, luxury, sports, home and electronics.
"Lengow has built an accessible and versatile, easy-to-use platform and is experiencing significant acceleration driven by secular tailwinds in e-commerce and digital marketing," commented Roland Pezzutto, a principal at Marlin. "Lengow’s solutions are central to customers who operate in digital commerce, and we are looking forward to leveraging our operational and financial resources to support Lengow’s growth trajectory and continued international expansion."
Price and other terms of the acquisition remain undisclosed.