The new financing was led by 83North with all existing investors including Cherry Ventures, Felix Capital, Zalando co-founder David Scheider, former Amazon UK CEO Christopher North, Allegro and former head of Amazon Spain and Italy François Nuyts, and a number of former Amazon senior executives followed on.
As part of the funding, 83North partner Laurel Bowden will join the SellerX board. Bowden has previously invested in and served on the boards of tech unicorns and commerce platforms iZettle, Celonis, Mirakl, and Wolt.
“83North has invested in many teams and companies enabling the future of e-commerce”, says Laurel Bowden. “SellerX’s founders Malte Horeyseck and Philipp Triebel have substantial backgrounds in building, growing, and investing in e-commerce companies globally. Their operational experience uniquely positions SellerX to understand, coordinate and consolidate the fragmented market of Amazon sellers to maximize the potential of each brand on and off Amazon and other marketplaces.”
SellerX has closed 20 new acquisitions across Europe and North America, onboarded 120 employees, and established a presence in Berlin, London, Cologne, and Miami.
“We understand that each seller is unique, which is why we take a flexible approach throughout the entire process to ensure that we arrive at a solution that meets his or her brand’s needs”, says co founder Malte Horeyseck. “The most rewarding aspects have been to get to know amazing sellers and witness the staggering growth we have achieved across the portfolio of acquired businesses in the initial months following the acquisitions.”
Late last year, we sat down with SellerX co-founder Malte Horeyseck to talk about the €100 million seed funding.