The European fulfillment by Amazon (FBA) kitchen just got a little hotter, as Berlin’s SellerX has announced the close of a €100 million Series B round. As the name might imply, SellerX acquires, consolidates, and scales third-party Amazon-based e-commerce businesses. Including this round, the startup has raised close to €250 million in debt and equity in just 12 months of operation.
SellerX now counts 30+ brands under its umbrella and has grown the team size to over 250 employees in offices in Berlin, London, and Miami.
As noted in last month’s news concerning Thrasio’s appointment of former Amazon VP UK, DE Georg Hesse, SellerX is also quoting, “its aggressive approach to hiring top talent.” With only so much top talent to go around, a showdown is almost certainly heading for European marketplace sooner than later. And much like the classic Monopoly board game, the player with the most number of properties wins.
“Money raised in financing rounds in this space is typically heavily debt-based,” said SellerX co-founder, Philipp Triebel. “What’s so exciting about this round is that all of the €100 million is equity. It puts us in an incredibly strong position to raise further debt and to keep building our portfolio by acquiring the best Amazon sellers in Europe, the US, and China.”
SellerX’s Series B round was led by the Growth Fund of L Catterton, with Sofina also participating. Existing investors Cherry Ventures, Felix Capital, and 83North all followed on.
Late last year, we sat down with SellerX co-founder Malte Horeyseck to talk about the company's €100 million seed funding round.
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