Stockholm-based Stravito has raised €12.4 million in a Series A funding round. With its uncomplicated approach, Stravito allows enterprise customers to make better use of market research and insights, culminating in more consumer-centric decisions. The fresh funding is slated to accelerate product development as well as power a US market expansion plan.
“It has never been more important for the world’s largest enterprises to understand and react to their customer’s changing behaviours using centralized, vetted company insights,” comments CEO and co-founder Thor Olof Philogène. “Stravito’s technology and platform makes it fast and easy for companies to use research to make better decisions.”
Placing a heavy emphasis on a user-friendly experience, Stravito might look simplistic on the outside, but behind the scenes, there’s quite a bit of AI-powered heavy lifting going on.
Brands including Danone, Electrolux and Comcast utilise Stravito’s service to centralise both internal and external data sources, automatically organise, catagorise, and analyse this data, and output a series of insights that can be used company-wide.
Danone’s Global Insights Director Agathe Danjou comments, “Now everyone working at Danone all over the world can access insights in seconds. No training required.”