Belgian marketing tech startup DESelect raises $5.5 million, rustles up plans for Austin office

Belgian marketing tech startup DESelect raises $5.5 million, rustles up plans for Austin office

Antwerp-based marketing tech startup DESelect has raised $5.5 million in a new funding round. Developed on Salesforce, the service allows marketers to derive a deeper understanding of data by segmenting databases in a fast and user-friendly way, allowing for the launch of campaigns 23 percent faster on average. The funding will be used to accelerate international expansion efforts, beginning with the opening of an office in Austin, Texas.

In addition to the Salesforce ecosystem, DESelect founders Anthony Lamot and Jonathan van Driessen noticed that users were making full use of DESelect’s Segment tool, but that not all their data was stored within the same cloud. To alleviate this pain point and give marketing teams even more power, DESelect has opened the taps on a no-code integration tool that allows for the fast and easy connection of outside data sources, i.e. CMS, CRM, e-commerce, etc. platforms.

The startup reports an ARR of €1 million, and a customer base including heavyweight names such as Volvo Cars Europe, HelloFresh and T-Mobile.

Leading DESelect’s $5.5 million funding round was New York-based vc firm Adjacent with the list of angel investors including Showpad founders Pieterjan Bouten and Louis Jonckheere, Copado co-founder Federico Larsen, a number of additional undisclosed angel investors.

“Salesforce offers a great ecosystem. I discovered its potential at Insight Partners through the investments in OwnBackup and Copado,” comments Adjacent’s Nico Wittenborn. “Those are well-known success stories from Salesforce partners. Within the ecosystem, DESelect has an offer that offers a lot of added value for marketers. Considering how much the team has achieved with the previous funding, I'm really excited to see where they go with this investment!”

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