and supported by existing investor Greycroft.
The fresh capital will drive the Spanish startup’s expansion across Europe and the Americas and enable it to develop its product.
The customer data platform with loyalty capabilities built specifically for the retail sector has witnessed year-on-year growth being doubled every year since 2016. Borja Sanfeliu, co-founder and CEO, Loyal Guru, said: “This second round of investment after being bootstrapped until 2019 is a welcome step as we continue to help retailers and grocers around the world boost their growth.”
With customers that comprise 50 leading retail brands spanning 12 countries, the company’s current client base includes the likes of Mango, Dia Group, Cencosud, and Spar.