Gone are the days when fashion shows were dominated by ramp parades and catwalks down the aisle. Creators can now just sell and showcase their designs virtually. Startups are making a beeline to disrupt fashion in the metaverse world.
Making it seamless for brands to access the metaverse in a scalable way while controlling their IP, London-based digital fashion label RSTLSS has raised a $3.5 million funding.
The seed round was led by BITKRAFT Ventures with participation from Rogue VC, Starting Line, Red DAO, and Venture Reality Fund. Notable angel investors include entrepreneur and international influencer, Paris Hilton; Twitch co-founder, Kevin Lin, and managing partner of EpyllionCo, Matthew Ball.
The investment will be used to grow the team and refine the product for go-to-market launch.
Founded by fashion designer Charli Cohen, the platform gives brands, influencers, and artists the freedom and accessibility to create and sell multiverse fashion, through an engaging, gamified experience.
RSTLSS grows crypto-native brands and onboards traditional IPs into the metaverse via curated NFT drops. The company’s mission is to give people a way to express identity freely and fluidly, everywhere by leveraging their platform.
Charli Cohen, founder and CEO, RSTLSS said: “Identity is about expression and consistency. As we spend more time in virtual worlds, the ability to take what matters most to us across all the environments we exist in will be the expectation. At RSTLSS, we aim to remove the barriers for artists to create and monetise wearables and merchandise in the metaverse while simultaneously giving consumers ultimate control over their visual identities.” Cohen has created multiverse fashion with IPs such as Assassin’s Creed, Pokémon, and Sanrio, designing for in-game, AR, VR and the physical world.
According to Faye Maidment, associate, BITKRAFT Ventures, ease of digital asset creation and customisation in-game environments is still challenging due to extreme high-touch onboarding of brands without an intermediary, high-skill level required for AAA digital content, and perceived lack of IP control. “RSTLSS is making it seamless for brands to access the metaverse in a scalable way while controlling their IP, players to customise their wearables with limited edition graphics and mint the design as an NFT, and creators to sell and showcase their designs virtually,” Maidment added.