Bridgepoint snaps up Inspired Thinking Group from Equistone

Changing hands from Equistone to Bridgepoint, Birmingham-based martech services provider Inspired Thinking Group now embarks on an aggressive U.S. market expansion plan.
Bridgepoint snaps up Inspired Thinking Group from Equistone

London-based private equity firm Bridgepoint has acquired Inspired Thinking Group (Team ITG) from former majority shareholder Equistone Partners Europe. The handover will see Team ITG further execute on its U.S. market-focused cloud-based marketing technology and marketing services growth plans. Financial details of the acquisition remain undisclosed.

Hailing from Birmingham and supporting clients that include GSK, Heineken, Jaguar Land Rover and PUMA, Team ITG provides a host of martech services ranging from strategy and creative and creative production to delivery, performance marketing, TV, film, and photography.

"Our success has been built on revolutionising the way marketers work, liberating them from tedious administrative tasks through our integrated ecosystem of game-changing technology and world-class creative services,” commented Team ITG CEO and founder Simon Ward. “Designed by marketers for marketers, our martech platform is highly innovative, refreshingly intuitive, and extremely powerful. GSK, one of our many global clients, recently described our CanopyCloud platform as 'the future and heart of their content operations.'”

While no longer a majority stake owner and exact details were not provided,  Equistone has reinvested in the company through its reinvestment fund, clearly demonstrating a strong show of continued belief in and support of Team ITG.

"We are proud to have partnered with Simon and the team during this exceptional phase of the company's development, comprising strong organic and acquisitive growth. We are also delighted to be reinvesting in Team ITG as a minority shareholder and look forward to continuing to support the business's ambitious global growth strategy," explained Equistone’s Paul Harper.

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