As predictive health becomes increasingly popular within the health tech industry, London-based personalised delivery pharmacy service PillSorted has raised $6 million in funding to develop its product and expand services within London and the U.K. The startup has also begun the trials of its service to support care workers as part of an ongoing integration with social care.
The seed round saw the participation of Pear VC, Hoxton Ventures, Edison Partners and the founders of DoorDash.
Founded in 2019 by Zeinab Ardeshir, PillSorted combines compassionate care with smart automation, removing the administrative burden of manually processing prescriptions and freeing up pharmacists to spend more time listening to their patients, explaining how medication works and delivering a holistic, personalised service.
The platform’s technology makes the pharmacy experience more efficient for both patients and pharmacists by delivering timely medication to patients, upgrading the quality of care, cutting pharmacist workloads and creating NHS-wide efficiency improvements.
Of all healthcare professionals, pharmacists have the most frequent interactions with patients. The platform allows them to turn every conversation into a valuable consultation or offer a GP referral where needed. By tapping into NHS integrations such as NHS Spine, PillSorted’s systematic feedback loop which goes from pharmacies back to GPs, has huge potential to offer a better standard of care while improving efficiency levels for healthcare professionals.
For patients, PillSorted offers a personalised approach to the pharmacy experience, giving them digital consultations with a regular pharmacist whenever needed. Medication delivery is also being managed by PillSorted’s own delivery fleet.
Zeinab Ardeshir, CEO and co-founder, PillSorted, said: “In the same way that we can now get groceries delivered on-demand, I wanted to create a company that could play a similar role in providing essential medication. Not only does our service make medication deliveries easier for patients, but our pharmacists are also able to review medication regularly and ensure patients are getting the best care possible. PillSorted will play a role in providing preventative healthcare for the community, which is so important given the NHS staff shortages we’re currently seeing.”
Pepe Agell, partner, Pear VC, added: “At Pear VC, we’re thoroughly impressed with PillSorted’s determination to build the pharmacy of the future. It leverages technology to fulfil and deliver pharmacy products while creating personalised and human-focused experiences. It’s the blueprint for a future in which patients are consistently able to get the medicines they need at home before they need them.
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