French platform Reveal ramps up $50 million to boost B2B partnerships

To keep facilitating B2B collaboration, French collaborative growth platform Reveal has raised $50 million in Series A round led by New York-based global private equity and venture capital firm Insight Partners with participation from Eight Roads, Chalfen Ventures, and Dig Ventures. Existing investors Localglobe, Ventech, Kernel, and founding members and executives of leading SaaS companies like Mulesoft, Zendesk, ServiceNow also took part in the funding.

B2B companies generate a large percentage of their revenue through their partner ecosystems. These companies leverage their partnerships to generate better-qualified leads, increase win-rates, reduce sales cycles, grow deal sizes, and increase customer engagement. Notwithstanding, the B2B partnerships teams are the last growth lever largely underserved by technology companies, with many teams still relying on spreadsheets, CRM screenshots, and lengthy meetings to deliver revenue from partnerships.

Founded in 2020 by Simon Bouchez, Gautier Machelon, Perrine El Khoury, and Alex Sadones, the startup securely shares CRM intelligence to help its users to identify and collaborate on sales opportunities with their partners in real-time. Replacing these inefficient processes with data, automation, and intelligence, the startup empowers B2B companies to drive revenue from their partnerships.

With the new funding, the startup plans to triple headcount within the next two years, accelerate product innovation, and expand the Collaborative Growth Academy, its online learning hub for partnership professionals.

Simon Bouchez, CEO and co-founder, Reveal said: “According to Forrester, 75% of the world trade flows indirectly, much of it relying on partnerships and alliances. Companies that build strong relationships within their ecosystem will win in an increasingly competitive market. We empower our customers to unlock the revenue potential of their ecosystem partners. With this funding, we intend to invest in our product and make it indispensable in any B2B go-to-market team’s toolkit.”

Brad Fiedler from Insight Partners said: “Reveal allows sales teams to identify new opportunities and utilize partner connections to close deals like never before. Reveal has created an intuitive platform that has quickly been embraced by customers and we look forward to partnering with their team as they continue to grow and scale up.”