As drivers of economic demand, households can play a major role in reducing carbon emissions with 70% of global carbon emissions indirectly attributable to them. Consumers are however, often confused about where in their household the big emissions contributors are and suffer from complexity and friction when trying to implement solutions.
Estonia-based Zerofy has raised $1.2 million in funding to change the situation. The pre-seed round was led by UnionLabs Ventures and supported by a group of angel investors. The company has also rolled out its app in the iOS App Store as a limited-beta release in select countries.
Till Quack, co-founder of Zerofy said: “While consumers may sometimes feel powerless, they can have a major impact right now by reducing emissions through electrification of personal transport, electrification of heating and cooking but also participating in decentralized (solar) electricity production and storage. Additional stepssuch as favoring low-carbon alternatives for food and consumables can have further impact. Smaller groups of early movers can support new low-carbon technologies as their first customers, and as larger communities, consumers can truly steer demand towards a lower-carbon economy.”
How does the startup tackle this? Zerofy claims its app continuously measures household carbon emissions automated and in real-time. Based on these insights, it then helps households to reduce emissions through personalised actions and by providing recommendations for lower-carbon products and services.