London-based platform Vita Mojo gobbles up $30 million to automate restaurants across Europe

As restaurants witness a significant revenue boost from an integrated, multi-channel ordering system, there has been a rise in delivery and takeaway orders that have outlasted the pandemic.

Digitising reservation at restaurants, Spain’s CoverManager brought in €35 million in funding in May. And now London-based restaurant software powering digital ordering and the management of smarter kitchen and delivery operations, Vita Mojo has raised $30 million in a new funding round. Early-stage investor Battery Ventures led the round. The new funds will be used to expand into new markets and refine its product base.

Founded six years ago, the UK-based platform enables digital ordering in restaurants and more efficient kitchen and delivery operations through its software. According to the company, it can play a significant role in tackling the hospitality industry's labour shortage crisis by reducing staff numbers in restaurants.

The startup, which counts Gail's, Nando's and LEON among its clients, brings together both customer ordering and kitchen operations. For customers, Vita Mojo enables self-service ordering from kiosks and customers’ own devices, as well as a more-efficient takeaway experience. On the restaurant-management side, it empowers operators to seamlessly integrate all ordering channels into one system. 

The company claims its clients see an increase of 35% in average order value and an average reduction in labour costs of up to 40%.

Talking about the new funding, Nick Popovici, Vita Mojo co-founder and chief executive, said: “The headwinds and opportunities facing restaurants today are enormous. Operators are adapting to changing customer preferences around dining and ordering as well as monumental market disruptions - first the pandemic, then supply-chain disruptions and a labour shortage. This has dramatically changed how restaurants operate and shrunk profit margins for those not able to adapt.”

Morad Elhafed, a general partner at Battery added: “Offering one platform that combines digital ordering with kitchen operations is a valuable proposition that solves the headaches of managing multiple point solutions and systems.”

Zak Ewen, principal at Battery concluded: "Our experience with restaurant tech in the U.S. makes us excited about Vita Mojo’s opportunity in Europe – and its overall mission of taking restaurants to the next level by simplifying their operations and delivering a remarkable experience for customers.”