Glofox has announced that it’s been acquired by US-based ABC Fitness Solutions. While the two both focus on providing an end-to-end digitised fitness management platform, the merger will see ABC add to its roster a key component that had aided in Glofox’s success, a focus on smaller, boutique fitness brands build and aiding them in growing successful businesses. The financials of the deal were not provided, however, the number €200 million is being batted around.
With tools ranging from customer acquisition to billing management, and business intelligence to member engagement, Glofox’s 220-member team support customers in over 80 countries in 17 languages around the globe. The newly merged companies will up that number to supporting 31 million members in some 24,000 fitness locations.
“We are thrilled to become part of ABC, a company that has been a pioneer of the fitness industry for over 40 years,” commented Glofox CEO and co-founder Conor O’Loughlin. “To be able to align with a partner that shares the same purpose and values and that can provide additional resources to drive innovation and accelerated international growth is a tremendous advantage to our team and our customers. As part of ABC Fitness Solutions, Glofox has an extremely exciting future, and we look forward to taking the combined business to the next level.”